Last time, I discussed laying out your quoting process so it’s easy to know what to charge for your decks and how to make it easier for you. Previously, we discussed your materials and their costs. The goal thus far has been to encourage you to build essentially the same project over and over in compartments. Square foot of this, linear foot of that, number of these, etc. So, even though each deck is a little different, the building units are the same.

Last time, I discussed marketing and how to get leads coming your way. Hopefully some of what you read will help you in the future in your marketing. Remember that each part of your business works with another. They are all tied together, and you have to master each one or hire someone who can. Today we are going to talk about how the lead turns into a quote, but more about how to make your quoting process more efficient.

We will talk about it in three steps. Marketing process, quoting process, and construction process. You must have a working plan for all three, and an allocation of the sale price of each project for all three. Today is marketing day.

It’s Any Airport, USA at 2:00 a.m., and someone makes the announcement that the delayed 6:00 p.m. flight will finally begin boarding. The catatonic crowd in the packed waiting area begins to form a line. They’re tired and relieved to be getting on their way.

Cable railing offers a visually appealing aesthetic for both commercial and residential spaces. However, for those who are accustomed to traditional balustrade installation, a cable rail system presents unique challenges that can be overcome with a few tips and techniques.

Nothing captivates attention quite like stainless steel. Any appliance that incorporates stainless steel becomes instantly more appealing, and any building that incorporates it into the design looks more innovative.

Your reputation—it’s your single best asset. It’s what keeps your phone ringing with requests for new business. Anything that questions your reputation or the integrity of your business can be devastating.

When we market our companies, we are seeking to set ourselves apart from a prospect’s other options. As we present our projects, we all have special key points we believe make us the “best” choice. We continuously seek out ways to stay ahead of the competition with design features, board patterns, inlays, transitions, picture frame borders, and lighting, to name just a few. 

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Until recently, wood has been the go-to material for builders, contractors and architects. However, as professionals are increasingly switching to steel for its superior structural integrity and design flexibility, steel deck framing is poised to be the next big thing.

So what is this mental block towards creative deck building that has been so prevalent in the minds of the general population for so long?

Now, more than ever before designers and builders are mixing textures and grain patterns, blending different brands and colors while also taking into consideration the surrounding architecture, landscape and hardscapes.

As professionals in the deck industry, most of us, at least in the privacy of our own minds, feel pretty confident in our abilities and our knowledge of the subject matter. After all, this is what we make our living at and what our reputation hinges on!

When people look at a deck, what is the first thing they see? It’s certainly not the footings, or even the deck boards for that matter. Odds are it’s the railing that catches their eye before anything else. So, why is it that railings are so often an afterthought?

All parts of our industry can gain from improving our relationships, and leveraging those improved relationships for future new opportunities.

In several articles past, we have discussed so many points regarding product, process, people, and profit. In this article, I want to discuss your relationship with competition. It is so critical to know who you are competing with.

When my brother and I began working together as remodeling contractors nearly 40 years ago, we used several means to generate work. Needless to say, word-of-mouth referrals, new jobs for former clients, and Yellow Pages advertising were fundamental.

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Railing used to be a lower priority in the deck-planning process. Homeowners focused most of their time and treasure on choosing the ideal composite decking; railing selection was an afterthought. Nowadays railing is starting to get the attention it deserves across the decking industry.

Building custom homes for more than 24 years, Palomar Builders prides itself on building each project with the care and quality homeowners expect, with the value and affordability they prize.

As we head into the busy spring renovation season, homeowners are seeking more ways to expand their outdoor living spaces for the summer or for future resale. Decks and patios are sought-after amenities for most homes, making them top projects to consider.

A recent deck build near San Diego, CA., presented the contractor with a literal cliff-hanger—one challenge after another that all had to be incorporated at the edge of a cliff overlooking the Pacific Ocean.

The worst part about it was the car was silver in color—not really my jam, but at least I wasn’t upside down on it. Yet.

For years, a family’s go-to outdoor escape was little more than a pool with a modest deck. Today, the idea of outdoor living has expanded to multi-layer structures, elaborate patio lighting and fully functional outdoor kitchens.