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TimberTech composite/PVC decking, TimberTech railing and AZEK Exteriors trim ranked #1 brands most used by residential pro contractors across the United States, according to Zonda’s JLC 2023 Brand Use Study. TimberTech decking also ranked highest in brand stickiness.
In addition to brand most used, Zonda’s JLC 2023 Brand Use Study also ranked TimberTech decking #1 in quality. “The durability and longevity of TimberTech products is outstanding, and my clients love how beautiful and natural the finished product looks,” said Chris Breen, Owner – Legacy Decks. “My experience working with TimberTech is much more than just a business transaction. Not only do they offer some of the best wood-alternative outdoor living products available, but they also support me with tools, training and resources to help grow my business.
In a study of major brands across various building products categories, TimberTech decking ranked among the highest in brand stickiness alongside brands such as Owens Corning and GAF. Zonda defines their brand stickiness metric as awareness plus commitment. High brand awareness is an indication of effective marketing investments and meaningful distribution levels. Brands with high awareness have the inherent advantages of availability and likelihood to be in the pro’s consideration set. Commitment indicates resilience, a lack of willingness to switch brands within a category. Together, awareness and commitment indicate brand stickiness.
“These survey results demonstrate the strong momentum of our TimberTech and AZEK brands as well as our category leadership and loyalty among pro contractors,” said Jonathan Skelly, president, Residential Segment, The AZEK Company. “Our commitments to new product innovation and contractor productivity combined with our material science expertise and best in class customer service is enabling us to win, build trust and gain mindshare with our contractor partners. We have welcomed more than one thousand pro contractors into our loyalty program over the last year and will continue to support all our pros in creating beautiful, low-maintenance outdoor living spaces that their clients will enjoy for a lifetime.”
“I have been installing AZEK Exteriors products for years because they are far superior to wood products,” said Cameron Buck, Owner, C. Buck Professional Builders. “AZEK products look better, last longer and will not rot. For me and most professional builders, reputation is vital to the continued growth and success of our businesses. I know that AZEK products will last for decades, enabling me to both uphold my reputation as a builder and meet, if not exceed, my customers’ expectations.”
To learn more, visit timbertech.com or azekexteriors.com.