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MOSO Appoints New CEO

MOSO has named Norman Willemsen as its new CEO, succeeding founder and former CEO René Zaal. Willemsen was previously with Kebony AS.

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Norman Willemsen has been appointed as the CEO of MOSO, succeeding the founder and former CEO René Zaal.

Willemsen has a track record of driving complex strategic developments and executing restructuring and profit-generating growth strategies in international B2B enterprises, as well as significant experience in developing and implementing multi-channel strategies. Throughout his career, he has worked for international organizations across a diverse range of industries, from packaging to high-end construction.

Prior to joining MOSO, Willemsen served as CEO at Kebony AS, a global leader in the production of sustainably modified woods. There, he navigated the company through complex conditions, fuelled growth, and significantly improved the company’s business economics. He also held various senior leadership positions at Armstrong World Industries, a global leader in the design and manufacture of innovative commercial and residential ceiling, wall, and suspension system solutions. In this role, he played a crucial role in delivering Armstrong’s continued growth and development.

Commenting on his appointment, Willemsen said, “MOSO is a great company with exceptional people and a powerful heritage, and I am honored and excited to work with an organization that shares my commitment to driving positive impact and beliefs and passion for growth. I very much look forward to further developing the company’s bright and exciting future.”

About MOSO

With over 25 years of experience in the bamboo industry, MOSO is recognized as the global A-brand in bamboo due to its focus on product quality, innovation, and sustainability. MOSO develops and creates bamboo products for interior and exterior applications that meet the highest technical requirements and quality standards, enhance the beauty of applications, and are made from the sustainable, renewable resource MOSO bamboo. MOSO Bamboo products are among the most promising alternatives in the required shift to a sustainable society. It grows faster than any other plant in the world yet has hardwood-like properties. These qualities make MOSO Bamboo products the ideal alternatives to non-renewable materials and tropical hardwood. Visit for more information about the company.


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