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Lowe’s announced that it would be the first home improvement retailer to open up its product library to metaversal builders, making more than 500 3D assets available for download for free.
Rather than entering the metaverse with a storefront to sell virtual goods, Lowe’s aims to equip builders free of charge with items from its real-world shelves to make their creations more beautiful, more useful and more inspiring.
This new asset hub is designed to be available to all creators, addressing critical challenges of interoperability and accessibility. The 3D assets include seasonal and outdoor living, lighting, lawn and garden and patio furniture and will be usable across the metaverse.
For added inspiration, Lowe’s will introduce a limited collection of wearable NFTs via a free airdrop accessible to users who have linked a MetaMask wallet. These efforts are born of a vision for the future in which Lowe’s sees both virtual and augmented worlds playing a role in its customers’ everyday lives. Lowe’s will also release a limited NFT wearable collection for builders to the first 1,000 participants starting to outfit their avatars in boots, hard hats, and other accessories.
“We’ve been at the forefront of building since the beginning, and the metaverse is in a pivotal stage of development. It’s only natural that we would be interested in working alongside and in service of the emerging community of builders creating this new world, with the democratization of possibility in mind,” said Marisa Thalberg, Lowe’s chief brand and marketing officer. “At the same time, we are also very clear on our reason for being – to make homes better for all by helping our customers to create real world value in their homes, in their jobs and in their communities. This will continue to be our North Star in the metaverse.”
Seemantini Godbole, chief information officer of Lowe’s, added, “Over the past several years, we have infused new technologies into the planning and shopping experience and know our customers have benefitted greatly from being able to explore and test home improvement projects in the virtual world before taking the leap to implementation in their real-world homes or job sites. By entering the metaverse now, we can explore new opportunities to serve, enable and inspire our customers in a way no other home improvement retailer today is doing.”
Users can visit LowesOpenBuilder.com to access and download Lowe’s 3D product assets and NFT.LowesOpenBuilder.com through July 20, 2022, to link their MetaMask wallet and sign up for our airdrop.