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UnderDeck Shield (UDS), a new underdeck ceiling and drainage system, has entered new partnerships with Lensing Building Specialties, a leading wholesale distributor serving lumber dealers across the Midwest and South, Marketing & Sales Associates (MSA) and O’Connor & Associates (OCA).
Lensing Building Specialties
Headquartered in Evansville, IN., Lensing Building Specialties distributes specialty building products across Illinois, Indiana, Kentucky, and Tennessee and has built a strong reputation among professional builders and dealers over the course of almost 80 years.
The partnership marks another important step in UDS’s expanding channel strategy as the company continues building awareness and accelerating market penetration through both distribution and direct-to-consumer sales.
“We’ve been very intentional about aligning ourselves with partners who understand the outdoor living category and dealer landscape,” said Jim Denn, founder & CEO of UnderDeck Shield. “Lensing has an outstanding reputation in the building materials industry and gives our young organization access to an established network of dealers and pros.”
“This wasn’t a tough decision for us,” said Bret Lillich, senior manager, building specialties at Lensing Building Specialties. “The outdoor living category continues to grow, and a smart, budget-friendly deck enhancement like UnderDeck Shield only strengthens our story in that space.”
Marketing & Sales Associates (MSA)
MSA has been a leading rep group throughout the Northeast and Mid-Atlantic for more than 35 years, managing top-tier brands, cultivating strong relationships, and driving rapid product growth. Serving manufacturers across Maryland, Delaware, New Jersey, Eastern Pennsylvania, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Maine, and Vermont, MSA has a proven track record of connecting manufacturers with distribution, dealer, and contractor networks to accelerate market success.
“It’s incredibly gratifying to see organizations like MSA and OCA get excited about what we’re building,” said Jim Denn, founder & CEO of UnderDeck Shield. “These are respected groups with deep industry relationships that know opportunity when they see it. MSA strengthens our reach throughout New England and the Northeast, while OCA gives us the potential to scale nationally much faster.”
O’Connor & Associates (OCA)
OCA will oversee all U.S. markets outside of New England. Its team of 18 seasoned sales professionals will leverage longstanding grassroots relationships and a consultative selling approach across the entire channel, helping customers clearly understand why USD is recognized as the leading underdeck drainage system on the market.
UnderDeck Shield products are available through a growing network of distribution partners and directly at underdeckshield.com.
UDS’s panel-based system designed to create dry, usable space beneath decks is gaining traction in the decking category with homeowners and pros alike. Unlike many of the available systems, UnderDeck Shield is engineered for both retrofit and new construction applications and can be installed either below or above deck joists.
About UnderDeck Shield - UnderDeck Shield is a building products company focused on rethinking how underdeck spaces are protected and utilized. The company develops modular ceiling and drainage systems designed to create dry, usable space beneath decks while improving installation efficiency and finished appearance.
About Lensing Building Specialties - Founded in 1948, Lensing Building Specialties is a family-owned wholesale distributor of specialty building products serving contractors, lumber dealers, and building professionals throughout Illinois, Indiana, Kentucky, and Tennessee. The company offers a broad portfolio of residential and commercial building products.
About MSA - Marketing & Sales Associates (MSA) is a dedicated team focused on representing the finest building materials. Based out of New England, MSA has worked hard to establish and maintain strong relationships with Distributors and Lumberyards over the past 35 years.
About OCA - O’Connor & Associates (OCA) currently employs 18 sales professionals serving clients across 44 states, with a strategic long-term vision to expand further into the Mid-Atlantic and Pacific Northwest regions.
