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From high heels and skateboards to cartwheels and fish scales, the latest advertising campaign from Trex highlights a new era of outdoor resilience. Aptly titled “Trex Vs,” the series of commercial spots and digital concepts showcases how the brand’s performance-engineered decking and railing enhance and stand up to everyday life.
Created by Nashville-based advertising agency, Buntin, the “Trex Vs” campaign introduces a new tagline for the brand–moving from “Engineering What’s Next in Outdoor Living” to “Performance Engineered for Your Life Outdoors”–and includes the first-ever broadcast work dedicated to promoting Trex railings. All of the creative concepts reinforce the message that no matter what life may throw at your deck, Trex products deliver durability, resilience and pristine beauty.
“Trex decking and railing are designed to not only beautify but to also support real life,” said Jodi Lee, senior VP of marketing for Trex Company. “From birthday parties to sports practice, this new campaign gets to the heart of what differentiates Trex by showcasing how our products become an integral and trusted part of people’s lives and homes.”
Among the main commercials in the campaign is a spot titled “40th Birthday,” which shows how Trex decking and railing can withstand everything from dance moves and dropped burgers to the impact of popped champagne corks. In another, called “Regionals,” Trex railing serves as a practice balance beam for a young gymnast preparing for her next competition. Other creative concepts feature Trex decking and railings beautifully enduring the rolling and stopping of kids on skateboards; flailing hooks, splashing and flopping fish during an afternoon of angling; and the thrills (and spills) of a children’s tea party.
“With this next chapter of the Trex brand, we wanted to lean into real-world moments to showcase where the performance truly shines,” said Steve Chavez, EVP/managing partner, chief creative officer at Buntin. “These spots bring a fresh, bold energy to the brand proving that Trex isn’t just built to last–it’s built for life with all its unpredictability, excitement and celebrations.”
“Trex has always been a leader when it comes to performance innovation and this new ad campaign celebrates that legacy and the peace of mind our products offer to consumers,” added Lee. “We’re excited for the world to see the real, battle-tested ability of our products to stand up to life’s moments–big and small.”
Since first inventing the category of composite decking more than 30 years ago, Trex has remained an industry leader in innovation launching revolutionary products like Trex Transcend decking, which introduced the brand’s exclusive high-performance shell. Now available across the brand’s entire portfolio, this ultra-durable shell makes Trex decking highly resistant to staining, scratching and mold, easy to maintain, and fully submersible for dock and marine applications.
Over the years, Trex has also launched products like Signature decking, which features the industry’s most authentic wood aesthetics to date, along with deck boards specially engineered to resist fire and flame spread. Most recently, the company introduced SunComfortable, a heat-mitigating technology engineered into the shell of select Trex deck boards to reflect the sun’s rays, keeping the surface cooler underfoot than standard composite offerings of a similar color. Additionally, the brand offers the industry’s most comprehensive selection of deck railings ranging from composite offerings to steel, aluminum, cable and glass systems that pair seamlessly with Trex decking, allowing builders and homeowners to create safe, stylish and enduring outdoor spaces.
Now live, the omni-channel “Trex Vs” campaign includes broadcast, website, digital, and paid and organic social channels. For more information, visit Trex.com.
About Trex Company, Inc.
For more than 30 years, Trex Company has invented, reinvented and defined the composite decking category. Today, it is the world’s #1 brand of sustainably made, wood-alternative decking and residential railing, and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, Trex offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole, and outdoor furniture–all marketed under the Trex brand. Based in Winchester, VA., Trex earned top honors in this year’s Environment + Energy (E+E) Leader Awards. Trex composite decking was not only named Product of the Year but also the Judges’ Choice Winner as the top-scoring entry in the Consumer + Residential category. Trex is proud to have been named America’s Most Trusted Outdoor Decking five years in a row (2021-2025). Trex was also included on the Barron’s list of the 100 Most Sustainable U.S. Companies (2024 and 2025), named one of America’s Most Responsible Companies 2024 by Newsweek and ranked as one of the 100 Best ESG Companies by Investor’s Business Daily. For more information, visit trex.com.
