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New Castle Steel Expands into New Markets

New Castle Steel has partnered with midwestern-based sales company, SLA Manufacturers Representatives, to expand its representation into North Dakota, South Dakota, Wyoming, Montana, Iowa, Nebraska, Wisconsin, Minnesota and the northern Illinois markets.

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New Castle Steel, Inc. is pleased to announce that they have formed a strategic sales partnership with SLA Manufacturers Representatives, a Midwestern-based sales company with decades of experience working in millwork and building material distribution. This partnership will give New Castle Steel representation into North Dakota, South Dakota, Wyoming, Montana, Iowa, Nebraska, Wisconsin, Minnesota, and Northern Illinois markets. 

“This partnership with SLA allows New Castle Steel to expand into new markets and bring our steel framing products to places that could benefit from their durability and eco-friendly qualities. SLA sales representatives are trained experts across many high-quality product lines and share the same customer-centric approach to doing business as we do. Their list of long-term manufacturer partnerships is long, and we’re happy to add New Castle Steel to it,” says Jason Alloway, founder and president of New Castle Steel, Inc.

SLA partner Pari Sexauer states, “Our top tier product lines are all recognized as among the highest quality products in their marketplaces, including Frontline Building Products, AFCO Columns and Railings, Woodland Supply Moldings, and others. Adding New Castle Steel to our mix strengthens our position as a “go-to” partner for outdoor living products. We hope to leverage our strong relationships with distribution partners in the Upper Midwest to break new ground for New Castle Steel and expand their product availability to markets looking for their quality framing solutions.”

SLA also noted that through the New Castle Steel partnership, they are looking forward to selling a recognized industry-leading product with years of success in the marketplace, helping contractors eliminate problems in their deck builds for a better overall end result and product, leading to more satisfied customers, and increasing awareness and demand for American-made products. 

Customers can now contact SLA for New Castle Steel framing quotes and product information at (608) 406-6654 or email New Castle Steel can be reached directly at (888) 960-0808 or by visiting and fill out the contact us form with any questions about the partnership or to discuss design considerations when planning your project. 

About New Castle Steel

New Castle Steel is a leading manufacturer of light gauge steel framing for the outdoor living industry. New Castle Steel’s manufacturing facility, distribution center, and corporate offices are located in Marietta, GA., with dealers available nationwide.


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