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UnderDeck Shield (UDS), an innovative underdeck ceiling and drainage system, has entered a new distribution partnership with Monsma Marketing Corporation, a leading distributor of premium building materials, hearth, and outdoor living products throughout the Midwest.
Headquartered in Grand Rapids, MI., Monsma Marketing Corporation has served the building products industry for more than 95 years, building a reputation for exceptional customer service, strong manufacturer relationships, and extensive product expertise. The company serves a broad network of dealers and retailers across the Midwest through its established distribution and sales infrastructure.
The partnership represents another significant milestone in UnderDeck Shield’s continued growth strategy as the company expands its distribution network and increases the availability of its products to dealers, contractors, and homeowners throughout the region.
“One thing that stood out to us is that Monsma doesn't just understand building products. They understand lifestyle products. There’s a difference. One builds decks. The other helps families get the most out of them,” said Jim Denn, founder & CEO of UnderDeck Shield.
“The best products don’t create demand… They uncover it. Homeowners have always wanted more usable outdoor living space,” said Brian Stephens, executive VP of sales and marketing at Monsma. “UnderDeck Shield gives builders and dealers a smarter way to deliver it, and we see tremendous opportunity ahead.”
The partnership will expand access to UnderDeck Shield products through Monsma’s established dealer network while providing dealers with a differentiated offering in the growing outdoor living category.
About UnderDeck Shield
UnderDeck Shield is a building products company focused on rethinking how underdeck spaces are protected and utilized. UnderDeck Shield's panel-based system is designed to create dry, usable space beneath elevated decks, helping homeowners maximize outdoor living areas. Unlike many available systems, UnderDeck Shield can be installed in both retrofit and new construction applications and offers flexible installation options either below or above deck joists.
About Lensing Building Specialties
Founded in 1930, Monsma Marketing Corporation is a family-owned distributor of premium building materials, hearth, and outdoor living products. Headquartered in Grand Rapids, MI., the company serves dealers and retailers throughout the Midwest with a commitment to product expertise, reliable service, and strong manufacturer partnerships.
