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As part of the Maximo Wood newly launched Dealer Program, new dealer partnerships are supported through kickoff events designed to introduce products and connect with local contractors. These activations include product knowledge sessions, workshops, branded giveaways, a website Dealer Locator, social media engagement, and team-building experiences, such as attendance as Maximo’s guests at sporting events. Sporting events are an option for select new dealers.
Maximo also provides ongoing support, including coordinated marketing efforts, website templates, contractor outreach, and participation in future events to help dealers build visibility and strengthen relationships within their markets.
Recent dealer events highlight the program in action. In Salt Lake City, UT., Maximo partnered with Boise Cascade to host a private launch event, bringing Builders FirstSource and its top contractors together for a product knowledge session followed by a pro basketball game at the Delta Center. A similar kickoff with Mans Lumber and Millwork and Boise Cascade in Detroit, MI., welcomed a select group of contractors for an educational session and branded giveaways while they enjoyed arena suite hospitality at a basketball game at the Little Caesar’s Arena.
“The contractors have fallen in love with the event. The product, the presentation, and the display have all been top-end and we’re excited about the beginning of a bright future,” said Ryan Connolly, sales manager with Boise Cascade.
“Activations like these are always such a great success,” said Guto Fugiwara, managing partner of Maximo Wood. “What makes me proud isn’t just the product; it’s moments like these, watching contractors and dealers come together, learn, connect, and leave genuinely fired up about Maximo. That’s the foundation we’re building on.”
Maximo Wood continues to expand its Thermo product line across key U.S. markets, with performance and looks architects and designers desire. Available in Thermo Ayous, Scandinavian Thermo, Thermo Clear Radiata, and Thermo Ash, the portfolio supports a wide range of interior and exterior applications, including cladding, walls and ceilings.
Maximo Pre-Finished is available for its Ayous and other species and features factory-applied finishing for consistent color, refined texture, and long-term surface protection. Thermo Ayous also has the option of BurnBlock technology, a WUI-compliant fire-retardant treatment engineered for durable, through-body fire resistance. An elegant series of hardwoods are also available for decking and outdoor structures.
All products are backed by a 20-year warranty for both interior and exterior applications.
About Maximo Wood
Maximo Wood unites the performance of thermally modified timber with the timeless appeal of tropical hardwoods. Through its Maximo Thermo and Maximo Hardwoods lines, it offers builders and dealers a reliable, beautiful, and sustainable alternative to traditional domestic woods. It’s the kind of product that keeps customers coming back. Visit maximowood.com for more information.
