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Accsys, a global leader in high-performance wood, reveals an inspiring new visual identity for the Accoya brand. The new visual identity marks a major milestone in the brand’s evolution as it continues to grow globally, including the recent opening of its state-of-the-art U.S. facility in Kingsport, TN., and has achieved year-over-year sales growth of 13 percent. The new look reflects Accoya’s premium positioning, sustainable values, and leadership in the wood industry.
The brand refresh, featuring a modern color palette, marks an exciting and inspiring new chapter in Accoya’s journey of innovation, powerfully capturing the premium, unmatched performance and renowned sustainability that define Accoya wood. It proudly reflects the brand’s core values and the standards that customers and partners worldwide know and trust.
“Our new identity reflects who we are today–an industry benchmark for sustainable, high-performance wood,” said Jim Flickinger, group marketing director at Accsys in North America. “It’s designed to resonate with our global audience, empower our partners, and enhance the brand experience across all digital and physical touchpoints. We’re excited to share it with our customers and partners, and we’re confident it will inspire them as much as it inspires us.”
At the heart of the rebrand is a commitment to partner success. The revitalized customer toolkit is designed with greater flexibility, empowering Accoya’s partners to elevate their brand storytelling and showcase their Accoya products with greater impact and confidence.
About Accoya USA
Accoya USA, LLC is a joint venture between Accsys (60%) and Eastman Chemical Company (40%), taking advantage and benefiting from synergies between the two businesses’ respective strengths. Accsys is the only producer of acetylated wood in the world, with proprietary technology, processes and decades of know-how and proven success in the manufacturing, marketing, and sales of the sustainable, ultra-high-performance building material. Sustainably grown wood from FSC certified sources is one key raw material for Accoya production, and acetic anhydride is the other.
Accoya wood is a sustainable, durable, and stable solid wood product with exceptional performance, finish, and sustainability. Accsys’ proprietary acetylation process makes the wood more dimensionally stable, and because it is no longer easily digestible, it is extremely durable. Produced from certified (e.g. FSC) sustainable sources, Accoya wood has many environmental credentials and ecolabels and is one of very few building materials to be Cradle to Cradle Certified at the Gold level, with a Platinum rating for Material Health, confirming that no harmful or toxic additives or chemicals are present to leach out into the environment.
With an up to 50-year warranty and potential 70+ year service life, the combination of sustainability, dimensional stability, durability, and retained strength means that Accoya wood offers a wealth of new opportunities to architects, designers, specifiers, manufacturers, and homeowners. These benefits result in lower maintenance and total cost of ownership while also offering significant sustainability benefits.
Accoya and the Trimarque Device are registered trademarks owned by Titan Wood Limited, a wholly owned subsidiary of Accsys Technologies PLC, and may not be used or reproduced without written permission.
Visit www.accoya.com for more information.
About Accsys
Accsys Technologies PLC is a fast-growing business with a purpose: changing wood to change the world. The company combines chemistry, technology, and ingenuity to make high-performance wood products that are extremely durable and stable, opening new opportunities for the built environment and giving the world a choice to build sustainably. Accsys transforms fast-growing, certified sustainable wood into building materials with characteristics that match or better those of man-made, intensely resource-depleting, and heavily carbon-polluting alternatives. More information about Accsys can be found at www.accsysplc.com.
