Aluminum Drink Rail ICC Listed

Kadenz Aluminum Railing, a division of Fireball Fab & Metal Sales LLC, has completed testing and manufacturing quality control review to gain ICC ESR-4813 Listing from ICC-ES.

“We are proud to achieve this milestone in our business and demonstrate our confidence to the industry not only from code compliance testing but also our manufacturing process to serve our customers,” said general manager Brandon Kerschner.

The listing report specifically applies to the newest product, Kadenz Drink Rail (KDR), which is currently available in the upper Midwest with a growing reseller strategy in place.

Deck Retailer Quickly Expanding

Fast-growing outdoor living retailer Lumber Plus early this fall is opening its third North America location—in Houston, TX.

In addition to hearty sales online, Lumber Plus currently has physical facilities in Miami, FL., and Mississauga, Ontario. The dealer specializes in hardwood, composite and PVC decking; hardwood deck tiles; railing; lighting; cladding; and NORX artificial turf.

Sakrete Launches First-Ever Concrete Competition Series

Sakrete has introduced the first ever concrete game show, with the same reality TV show feel and spirit of competition seen on Iron Chef, Forged in Fire and Dirty Jobs. Now, the dramatic elements of those classic shows are combined in a knock-down, drag-out concrete battle royale: Sakrete’s Concrete Combat available on YouTube.

Each episode of Concrete Combat pits two teams of professional contractors against each other in a head-to-head concrete construction or repair challenge designed to test concrete know-how in a wide variety of scenarios.

Concrete Combat was conceived as a test of skill, first and foremost,” said Dave Jackson, Senior Brand Manager for Sakrete. “Though we certainly want viewers to appreciate what Sakrete products can do, it’s really all about recognizing and paying respect to the skill and expertise that our competitors bring to the table.”

Season 1 features eight teams from across the US competing at the Sakrete Concrete Coliseum in a single-elimination showdown – win and advance, lose and go home.

Challenges include pouring slabs, repairing damaged concrete, setting fence posts, and more. All of the tools and materials are provided to the contestants, but they have no idea what challenge they’re facing until it’s revealed at the beginning of each episode.

“Some competitors will get lucky with projects that they’re very familiar with and others will find themselves in completely new territory – the ultimate test of concrete mastery,” said Jackson.

Hosted by Brittany Goodwin (If You’re Gone, The Perfect Race), each competition is judged by concrete veterans Mike Day, a widely-viewed concrete expert on YouTube and the owner of Day’s Concrete Floors in Monmouth, ME and Dirk Tharpe, Sakrete’s resident concrete expert. A special guest judge joins Mike and Dirk every episode to lend their own project-specific expertise to the panel.

With two episodes available on YouTube, the competition is already starting to heat up in the run-up to the grand finale to be filmed live at World of Concrete 2022 in Las Vegas. Who will cement their name in history and who will crack under the pressure?

Check out the first two episodes on the Sakrete YouTube Channel and stay tuned for new episodes every month through November to find out who will reign supreme in concrete perfection!

Show Trailer:

Episode 1:

Episode 2:

Walpole Touches Down at New Patriot Place HQ

Walpole Outdoors unveiled its new national headquarters and retail showroom at Patriot Place in Foxborough, Ma.

The completely renovated 9,300-sq. ft. space will house Walpole’s corporate offices, as well as a state-of-the-art retail showroom—allowing for an environment of shared thinking and integration across all company departments.

“The design brief was to create office space to improve collaboration and inspire creativity for the next decade,” said CEO Peter O’Connell. “The result was to combine corporate offices, training facility, and retail showroom here at Patriot Place to accomplish original goals and more by adding a highly-desirable, amenity-packed venue into the mix. Employees love it.”

This new home will not only provide Walpole Outdoors with greater visibility in the New England market, but it will also provide customers with a unique opportunity to interact with Walpole’s extensive range of high-quality outdoor structures as they walk through the showroom’s three-dimensional “neighborhood.”

TREX Launches New Website Dedicated to Serving the AEC Community

Trex Company is expanding its reach and accessibility with the launch of a new professionally focused website. provides new digital content dedicated to satisfying the information and material needs of the AEC (architect, engineer, contractor) community.
“Given the unmatched reputation and performance of Trex products, and our extensive and carefully curated portfolio, interest in Trex from the AEC community has grown tremendously in recent years,” noted Leslie Adkins, vice president of marketing for Trex Company. “Our products have proven ideal for both commercial and residential applications, ranging from hospitality and retail to residential and community projects that call for premium performance with low-maintenance ease and a modern lifestyle aesthetic. With the launch of this new site, we intend to elevate awareness of Trex as a one-stop resource for professionals and make it even easier for them to achieve their design visions with Trex.”
The new site targets landscape and building architects, along with designers, engineers and commercial contractors and offers a dedicated digital resource hub where they can access pertinent information about Trex’s product offerings, which include decking, railing, cladding, fascia, outdoor lighting, pergola, deck drainage, outdoor kitchen components, fire & water features, outdoor furniture and related accessories. The site also features content that educates, engages and empowers these professionals with the product confidence needed to specify Trex products for their project portfolios.
The robust site clearly displays product and technical information that in a streamlined and easily navigable manner. Visitors will find the following information and resources:

  • Company overview – highlighting Trex’s position as a category creator and leader with a proven track record of success and innovation.
  • Product overview – showcasing Trex’s extensive product portfolio with product details, benefits, use cases and LEED contributions.
  • Projects / case studies – featuring completed projects and product applications.
  • Resources – providing intuitive access to highly sought content including downloadable product brochures, installation guides, architectural and construction specifications, stamped documents, technical information, 3D renderings, warranties and more.
  • BIM Library – stocked with carefully modeled BIM product files for Trex composite decking, railing and cladding to facilitate specification with precise product data.
  • Contact / support – offering direct connection points to information and services, along with the opportunity to request product samples.

Fortress Promotes Drew Sundholm to Vice President, Supply Chain

Fortress Building Products has promoted Drew Sundholm to Vice President, Supply Chain. In this leadership role, Sundholm will focus on expanding the company’s manufacturing and supply chain footprint, while improving operational performance. This move will help the category-leading outdoor living building products manufacturer scale operations and expand fulfillment capabilities to meet customer demand amidst the country’s continued fervor for home improvement projects.
Sundholm initially joined Fortress as Director, Railing & Lighting Category, in August 2020. As Vice President, Supply Chain, Sundholm will draw on Fortress Building Products’ aggressive growth initiative to deliver a global supply chain structure that can better serve customers and increase profitability. The seasoned strategist will focus on optimizing Fortress’ end-to-end customer delivery supply chain by expanding the company’s manufacturing network, while improving inventory planning, global logistics and order fulfillment capabilities.
Prior to joining Fortress, Sundholm spent over 15 years developing sourcing strategies for PrimeSource Building Products.

MFM Readies for Big Growth

Marking its 60th anniversary, MFM Building Products has broken ground on a significant expansion project at its Coshocton, OH., headquarters and manufacturing complex. The manufacturer of a full envelope of waterproofing and weather barrier products is adding nearly 50,000 sq. ft. to its production area and has purchased new production equipment to meet rising demand.
MFM has been acquiring additional raw materials to ensure product availability for their customer base and the new facility will accommodate this additional inventory. The building is planned to be completed by the fall of 2021, and the new production equipment to be installed and operational by early 2022.

Other aspects of the project include razing a building on the company property, constructing new offices in the main headquarters building, and adding a new, state-of-the-art research & development laboratory for increased quality control and new product development. An additional 20 full-time employees will be hired as part of the expansion.

Trex Chooses BrandMuscle to Empower Builders With a One-Stop Shop for Local Marketing

Trex has selected BrandMuscle to provide fund management and print solutions for their vast network of TrexPro deck builders.
BrandMuscle’s Intelligent Local Marketing Platform will enable Trex’s local partners to easily customize designs, review orders, and track production of brand-compliant print and digital assets, while reducing the costs and time involved in local marketing efforts. Since Trex launched their platform to 2,214 TrexPro deck builders in April, site usage has doubled MoM, and adoption continues to increase as the company works to expand digital marketing and paid media efforts during this booming year.
With BrandMuscle, Trex also gains a proven, one-stop-shop for co-op that increases engagement, drives fund utilization, and improves transparency about how co-op funds get spent. BrandMuscle’s Intelligent Local Marketing Platform lets Trex contractors do pre-approvals, check funds availability, and process claims simply.

RDI Adds New California Distributor

RDI by Barrette Outdoor Living has added a new distribution partner: Galt, CA.-based Building Material Distributors, Inc. BMD will distribute RDI’s aluminum and steel railing product lines, further expanding RDI distribution in the California market.
“BMD has a long history of expertise in the markets they serve,” says Jay Penney, Director of Sales at Barrette Outdoor Living. “We foresee tremendous opportunities for both companies with this exciting new partnership as we continue to expand our position in the industry.”
”Our sales and distribution team at BMD are thrilled to be partnering with RDI to provide our customers with industry-leading products in the metal railing category. Adding the RDI brand further strengthens our value proposition and our product portfolio,” says Matt Blair, BMD’s Specialty Division VP & GM.

Deck Builders Rally for First Annual Symposium

The first annual Deck Specialist Symposium was a success as deck builders and outdoor living professionals around the country rallied together in a virtual setting to hear from industry leaders and product experts.
“This is just what we needed to get encouraged as things start to go back to normal. What a cool way for builders to share ideas. We’re honored to be here,” said builder Shane Chapman.
The day kicked off with renowned builder and contractor Bobby Parks who gave an industry forecast and talked about business progression. Drawing on some experiences of his own, Parks encouraged builders to be the best they can be, despite a tumultuous year.
The event then went into an exclusive live Q&A episode of The Ultimate Deck Show, where hosts Wade and Shane, founders of the Ultimate Deck Shop, fielded questions from the audience while sharing some colorful information about their own hometown.

Day one ended with The Decking Game Show. Due to network errors, The BroLaws were unable to attend as hosts, but they did send in a special video to attendees that you can view here. Three lucky winners went home with a CAMO Pro Kit, the Ultimate Deck Package from FastenMaster, and a Telesteps Telescopic Tactical ladder courtesy of Regal Ideas.
The second day of the event saw just as much excitement when The Carey Brothers took center stage to talk about branding. The duo spent their time encouraging builders to hold themselves to a high standard and to understand their worth. “Be selective about your projects. Know your value and go after those big jobs,” said James Carey.

The symposium then moved into a segment on social media. Dr. Decks (aka Jason Russell) and Mark King, founder of Infinite Decks, sat down with Deck Specialist editor Stephanie Ornelas and talked about how social media has impacted their businesses. “I’ve connected with so many builders on Instagram, many who have become some of my best friends,” said King. “It’s really helped changed the way I share my projects and get inspiration,” he added.
Emphasizing that it’s never too late to get into the social media game, Russell, who’s been diving into video creation as well, explained, “you just need to set deadlines for yourself and stay consistent. Take pictures, post the best photos you’ve got and a sentence or two that’s compelling. Social media is so important in so many ways.”
The event ended with the Elite Builder Profile moderated by Brendan Casey, owner of Casey Fence and Deck. Casey sat down with Deck Specialist of the Year award winners Scott Kelly, Precision Construction, Leif Wirtanen, Cascade Fence & Deck, and Michael Scott, Simcoe Decks. The builders talked about leveraging elite product brands, what’s in store for their businesses and the evolving world of digital marketing.

The first annual symposium was designed to bring the industry together in a virtual setting for two-days of education and fun. Builders logged off at the end of the night fueled with insight and encouragement.
“I want to take a minute to complement 526 Media Group for doing such a fantastic job of putting on this Symposium over the past two days,” said Charlie Jourdain, The Mendocino Companies.
Mission accomplished.
Couldn’t make the show? We’ll have a full recording of the event at soon! Stay tuned!
And be sure to follow @DeckSpeicalistMagazine on Facebook, Instagram and Twitter for more news and feature stories for outdoor living professionals!