News Category: Business Operations

Accoya Breaks Ground On a Tennessee Manufacturing Facility

Accoya USA, LLC. is on track to begin manufacturing Accoya in early 2024 after breaking ground on its U.S. manufacturing facility in June.

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BlueLinx Hires Two New VPs

BlueLinx Holdings Inc., a wholesale distributor of decking, railing, fencing and other building products, announced two key appointments – Dionne Vernon as VP, talent management, and Gui Nebel as VP, finance and treasury.

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Lynx and Outdoor Living Brands Rebranded as Empower Brands

Multi-branded franchisors Lynx Franchising and Outdoor Living Brands announced their rebrand to form Empower Brands, making it the singular parent company over Archadeck Outdoor Living, Superior Fence and Rail, Outdoor Lighting Perspectives, JAN-PRO, Conserva Irrigation  Intelligent Office, and FRSTeam.

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Happy Customers are Loyal Customers

At RailFX, we sell through our distributor network and communicate with the end-user regarding the installation of our products. As a manufacturer, it’s in our best interest to ensure a solid installation.

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Regal Ideas President Retires After More Than 20 Years with the Company

Effective immediately, Andrew Pantelides, vice president of marketing and business development, will be taking over Couillard’s responsibilities including sales and strategy for the company.

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Oldcastle APG Will Double Capacity for MoistureShield Composite Decking

Oldcastle APG will double its manufacturing capacity with a new expansion at the company’s MoistureShield plant in Springdale, AR.

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Best Practices for Deck Restoration

Regardless of wood type, all decks require a maintenance coat of finish to retain their beauty and ensure the highest level of protection from the …

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Fence Planner Software

Simpson Strong-Tie has launched Fence Planner Software—a robust, easy-to-use solution for simplifying and streamlining the fence planning process to create customized designs, compile a complete …

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Horizontal Vinyl Fencing Debuts with Barrette Outdoor Living in 2022

Barrette Outdoor Living, Inc., a leading provider of outdoor living products, recently debuted its new contemporary Horizontal Vinyl Fencing product line, featuring two styles — a full solid privacy option and one that features the company’s unique Decorative Screen Panel as an alternative to traditional lattice top.

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Marketing Your Business One Image at a Time

As a professional deck builder — a team of one or many — marketing your business may be low on the list or something you farm out for someone else to do. Word of mouth and repeat business may keep your project pipeline steady, and that’s great. Or your marketing may be high on the list if you lack a robust project schedule. In that case, there are some easy ways to get you going. With so many marketing options to consider — updated website, social media posts, Google my business, Google reviews, advertising, blogs, etc. — there’s one essential marketing tactic your customers and prospective customers love to see: project photos. Build Your Image Portfolio Building an image portfolio is often overlooked and is easily accomplished with your smartphone, whether you snap a completed project, work in progress, before and after, no matter how big or small the projects. Your customers and potential customers are searching for inspiration, so give it to them. Building a deck may be an essential part of your project. But also consider the finishing touches like your railings. Are they just there for safety? Or are they an architectural focal point? Is there a view? Was there a before and after transformation? Highlight the obvious and build a visual story. Maintaining a View This recent deck and railing project in Northern California showcase panoramic and unobstructed views. The owners converted a 1970s ranch-style home on a slope perched high in the hills in Carmel, and the view was the highlight of the home. In addition to many windows, the extensive deck off the back overlooks the valley, and by adding cable railing in silver by RailFX, their view is not interrupted. They liked it so much, they added it to the interior staircase. Before and After

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