There was a time when if you wanted a roll of “good,” heavy-duty, ultra-sticky duct tape, you either had to be a HVAC technician or have made friends with the sheet metal subcontractor who was working on the same subdivision tract as you were.
I recently came across research confirming what many of us in the profession of educating salespeople have known for years: that purchasers would be “much more likely” to buy from a salesperson if that salesperson would just “listen” to the customer. The survey found that some of the worst offenders were experienced salespeople.
When we market our companies, we are seeking to set ourselves apart from a prospect’s other options. As we present our projects, we all have special key points we believe make us the “best” choice. We continuously seek out ways to stay ahead of the competition with design features, board patterns, inlays, transitions, picture frame borders, and lighting, to name just a few.
For years, decks, elevated patios and balconies have been popular choices for homeowners when designing or remodeling their outside living spaces. However, until recently, decking options have been limited primarily to wood or composite materials.
The Deep South has its own long, proud history of native woods, from the distinctive cypress to the classic oaks and rustic pines. But when one longtime Southern lumberman wanted to build an expansive 11,000-sq. ft. home with multiple decks off the Tennessee River in Muscle Shoals, AL., he wanted all the wood sourced from Guyana.