Deckorators Launches New National Brand Campaign

Deckorators, a leader in outdoor living innovation and composite decking, has launched a new national campaign, Stand Out. With this campaign, Deckorators challenges homeowners to build an outdoor space sure to attract the attention of the entire neighborhood.

“We’re not just introducing products—we’re redefining what’s possible outdoors,” said Michelle Hendricks, director of marketing at Deckorators. “This campaign signals to pros and homeowners alike that Deckorators brings freedom, flexibility, and forward-thinking innovation to every backyard.”

The new campaign commercial dramatizes that message with a playful twist: a homeowner’s new Voyage deck made with Surestone technology and Aluminum Contemporary Railing proves so irresistible, her quiet afternoon with a friend quickly turns into a spontaneous neighborhood get-together. The Stand Out campaign underscores how Deckorators decks don’t just enhance outdoor living, they become the stage where unforgettable moments unfold.

The full commercial can be found here: https://www.youtube.com/watch?v=Xc9GCJcQTS8.

“We’re approaching this campaign as an overarching brand and business strategy. Stand Out inspires us to create products and experiences that don’t chase trends, but lead as a true category pioneer,” says Hendricks.

For more information on Deckorators products, tools, and brand initiatives, visit deckorators.com.