Trex Launches This Year’s Brand Marketing Campaign

Trex Launches This Year’s Brand Marketing Campaign

Trex Co. has unveiled a new marketing campaign for this year: “We See It Too,” which dramatizes the story of a dad and daughter’s special connection played out in different scenes filmed on a Trex deck built by TrexPro Platinum builder Pro-Built, Highland, MD., in the Severna Park area of Annapolis, MD. 

The campaign officially launched on Jan. 1 with tv commercials on HGTV, Food Network and Discovery. Social and linear spots will run throughout the year, and integrated content will extend to social, digital, and online video activations, along with radio, print, retail, strategic partnerships, and more. 

“From my childhood, I fondly remember when we added a deck to our house,” said Leslie Adkins, vice president of marketing for Trex. “It became the go-to spot for family celebrations big and small – from cookouts with my grandparents and hanging out with friends to watching the fireworks my brother would set off in the yard and delighting in the antics of our family dog. These outdoor spaces are more than just decking and railing – they are the setting where life plays out, outdoors.” 

Two Powerful Metal Connector Nailers

KYOCERA SENCO Industrial Tools has introduced two new, powerful metal connector nailers that fire 2½” nails commonly required in hurricane and seismic zones. 

Read More →

Fiberon Launches Enhanced Website

Fiberon has launched an updated website, which features greater accessibility to product information, digital tools and inspiration for builders.

Read More →

Envision Outdoor Living Hires New Director of Manufacturing

Envision Outdoor Living Products, a leading manufacturer of high-performance composite decking, railings, and accessories, has hired Doug Jerry as director of manufacturing.

Read More →