Trex Co. has unveiled a new marketing campaign for this year: “We See It Too,” which dramatizes the story of a dad and daughter’s special connection played out in different scenes filmed on a Trex deck built by TrexPro Platinum builder Pro-Built, Highland, MD., in the Severna Park area of Annapolis, MD.
The campaign officially launched on Jan. 1 with tv commercials on HGTV, Food Network and Discovery. Social and linear spots will run throughout the year, and integrated content will extend to social, digital, and online video activations, along with radio, print, retail, strategic partnerships, and more.
“From my childhood, I fondly remember when we added a deck to our house,” said Leslie Adkins, vice president of marketing for Trex. “It became the go-to spot for family celebrations big and small – from cookouts with my grandparents and hanging out with friends to watching the fireworks my brother would set off in the yard and delighting in the antics of our family dog. These outdoor spaces are more than just decking and railing – they are the setting where life plays out, outdoors.”