Industry News

Trex Chooses BrandMuscle to Empower Builders With a One-Stop Shop for Local Marketing

Trex has selected BrandMuscle to provide fund management and print solutions for their vast network of TrexPro deck builders. BrandMuscle’s Intelligent Local Marketing Platform will enable Trex’s local partners to easily customize designs, review orders, and track production of brand-compliant print and digital assets, while reducing the costs and time involved in local marketing efforts.

Trex has selected BrandMuscle to provide fund management and print solutions for their vast network of TrexPro deck builders.

BrandMuscle’s Intelligent Local Marketing Platform will enable Trex’s local partners to easily customize designs, review orders, and track production of brand-compliant print and digital assets, while reducing the costs and time involved in local marketing efforts. Since Trex launched their platform to 2,214 TrexPro deck builders in April, site usage has doubled MoM, and adoption continues to increase as the company works to expand digital marketing and paid media efforts during this booming year.

With BrandMuscle, Trex also gains a proven, one-stop-shop for co-op that increases engagement, drives fund utilization, and improves transparency about how co-op funds get spent. BrandMuscle’s Intelligent Local Marketing Platform lets Trex contractors do pre-approvals, check funds availability, and process claims simply.

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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