ProWood Simplifies Product Designations

ProWood Simplifies Product Designations

ProWood, a leading national brand of pressure-treated lumber, has introduced new product designations as well as new lumber end tags and unit placards to help consumers select the best lumber for their outdoor living project. 

“We have a passion for educating consumers and want them to understand the reason why lumber has different designations,” said Ryan Kemp, executive vice president of ProWood. “The new designations and end tags will help them select the right lumber for their project, so they can be confident in its beauty, longevity, and safety. This protects both the end user and the dealer.” 

ProWood, a UFP brand, has multiple product lines, each with its own intended application. The new bold, black end tags clearly list the end-use designation for each line. The designations include Light Duty, Ground Contact, Above Ground, and Critical Structure. Dealers often stock ground-contact treated lumber to eliminate confusion and ensure their customers are covered regardless of the application. With ProWood’s new end tags, contractors and do-it-yourself homeowners have more choice and value, as well as the assurance they haven’t selected the wrong lumber for their project.

“ProWood is the brand of choice for professionals and do-it-yourselfers, and we believe dealers and consumers should ‘Never Settle,’” said Kemp. “Having bold, black end tags and unit placards along with a simple and clear designation for end use gives dealers, pros, and homeowners the peace of mind they’re using products made to perform for their intended use.”

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