Lifestory Research has named Trex America’s most trusted composite decking brand for the third year in a row.
“We are thrilled to have been recognized once again as the most trusted decking brand,” said Leslie Adkins, vice president of marketing and ESG development for Trex Company. “Brand trust is among the most important factors people consider when shopping for outdoor products for their homes and is something we work every day to earn and retain.”
The America’s Most Trusted Study is a large-scale survey of consumers across the United States that seeks to identify the brands people trust most within a variety of industries and categories. The annual study examines more than 50 classes of home products and is considered a leading source of brand insights for builders, product manufacturers and service providers seeking to better understand consumer perceptions and preferences.
The results of the 2023 America’s Most Trusted Outdoor Decking ranking are based on the opinions of more than 7,800 Americans surveyed between January and December 2022. With a Net Trust Quotient Score of 113.0, Trex earned the highest trust rating among nine decking brands included in the survey.
“The Lifestory Research study is especially meaningful because it focuses exclusively on trust and reflects the opinions and values of real consumers, most importantly consumers who are actively in the market for decking and outdoor living products,” noted Adkins.