MoistureShield Launches Outdoor-Inspired Marketing Campaign

MoistureShield Launches Outdoor-Inspired Marketing Campaign

MoistureShield launched its new marketing campaign, Outside Ordinary, that encourages others to adopt a new perspective on everyday life. The campaign depicts a series of adventurers and their respective decking solutions in extreme conditions.

“Our bold new campaign resonates with customers, showing how getting outdoors can be an adventure, even on their deck,” said Molly Werner, senior brand manager, MoistureShield. “We want to assure our customers that MoistureShield protects their investment every day of the year and in every type of climate and weather situation.”

To withstand extreme climates and summer’s heat and sun, MoistureShield’s proprietary CoolDeck technology is an option in the Meridian and Vision lines of capped composite decking. It reduces heat absorption by up to 35% over other composites in similar colors for a more comfortable deck experience.

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