Multi-branded franchisors Lynx Franchising and Outdoor Living Brands announced their rebrand to form Empower Brands, making it the singular parent company over Archadeck Outdoor Living, Superior Fence and Rail, Outdoor Lighting Perspectives, Jan Pro, Conserva Irrigation, Intelligent Office, and FRSTeam.
“Ultimately, the creation of Empower Brands is meant to do exactly as our new namesake promises: To empower our franchise owners and champion their success,” said Empower Brands CEO Scott Zide in a video announcing the rebranding. “We have seen tremendous growth over the past year thanks to the work of our franchise owners, support teams and partners. Now, we’re positioned to take the entire company to the next level.”
Throughout 2022, all seven of Empower’s inaugural brands are on track for a record-breaking year. This year alone, the brands uniting under the Empower umbrella have collectively surpassed $1 billion in combined system sales along with licensing more than 150 new territories.
With sights set on continuing to build this portfolio, Empower Brands is aggressively looking to acquire new brands to add to its portfolio to grow the organization to 10 or more brands by the close of 2023.
The launch of Empower Brands comes amid rapid growth experienced across its portfolio of brands following Lynx’s September 2021 acquisition of Outdoor Living Brands.
In conjunction with the integration into Empower Brands, the company debuted a new logo and updated branding. With the transition, the corporate websites at lynxfranchising.com and outdoorlivingbrands.com have moved to EmpowerFranchising.com. Plans to implement the new name and branding across the company’s franchising network will continue throughout the remainder of 2022.