Industry News

Fortress Launches Deck Visualizer

Fortress Building Products, Garland, Tx., is providing customers with a simplified deck design and planning process with the launch of its new virtual outdoor visualizer, FortressView.

Fortress Building Products, Garland, Tx., is providing customers with a simplified deck design and planning process with the launch of its new virtual outdoor visualizer, FortressView. The interactive 3-D platform guides users through the deck design process from start to finish, making it easy to bring dream outdoor living spaces from concept to reality.

FortressView takes the guesswork out of the design process. Users can preview framing, decking, lighting, stairs and railing materials in a 3-D setting and customize dimensions, products and colors. An autogenerated bill of materials, cost-estimator and the ability to save multiple layout concepts bring function and efficiency to the deck design and planning process.

Contractors and homeowners alike can utilize the virtual tool to streamline communication and collaboration between clients and builders. To ensure all parties are aligned on the deck design concept prior to installation, a 3-D detailed image replaces time-consuming explanations or flat drawings; and saves valuable time when changes arise. Users can communicate and visualize deck plan modifications by simply editing the 3D design.

The exterior home design tool’s intuitive user interface goes a step beyond providing required building materials and offers a holistic view of the complete deck system. Once building materials are selected, users can preview how the deck will look in a contextual setting by selecting cladding materials, doors, windows and accessories, like furniture and landscaping. Those seeking design inspiration will find this function especially helpful when it’s time to shop for décor that complements their dream outdoor living room aesthetic.

“When it comes to deck design, a picture really is worth a thousand words,” said Toby Bostwick, VP of Product & Brand, Fortress Building Products. “From the structural framing to accent lighting, homeowners and builders can virtually see the entire deck system come together in real time, and then get a material list sent straight to their inbox. This makes the deck building experience easier, faster and more fun.”

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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