Industry News

Fortress Enhances Preferred Pro Program

Fortress Building Products recently unveiled its revitalized Fortress Preferred Program. The program will give U.S. and Canadian building professionals helpful resources for their business through lead generation and the ability to confidently promote and install Fortress best-in-class products.

Consistent with its customer-first values, Fortress Building Products, Garland, Tx., recently unveiled its revitalized Fortress Preferred Program.

The Fortress Preferred Program will give U.S. and Canadian building professionals helpful resources for their business through lead generation, along with the ability to confidently promote and install Fortress best-in-class products.

“A member of the Fortress Preferred Program is a respected professional that demonstrates unmatched knowledge of Fortress Building Products through both promotion and installation,” said Toby Bostwick, Vice President of Product & Brand. “Fortress Preferred members will be offered a quality customer experience through every step of the design and building process.”

By becoming a Fortress Preferred Program member, customers will also receive instant enrollment in the Fortress Preferred Incentive Rewards Program. Along with this perk, members receive immense benefits such as the ability to access a wide range of marketing tools including, samples, literature, and branded merchandise. Members will also be able to tap into a 5-year Limited Labor coverage on eligible Fortress Building Products and gain an official Fortress Preferred Certificate and Labor Acknowledgment for homeowners. Program enrollment is open to customers based in the United States and Canada.

“Professionals that become members of the Fortress Preferred Program will have priority lead referrals and support from our expert team of Fortress Sales and Customer Care Representatives,” Bostwick said.

526 Media Group

Publisher of two monthly magazines for LBM dealers and distributors—The Merchant Magazine, founded in 1922 to serve the western U.S., and Building Products Digest, formed in 1982 to serve east of the Rockies.

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