Fiberon has launched an updated website, which features greater accessibility to product information, digital tools and inspiration for builders.
New features on the website include an enhanced user experience with a focus on outdoor living and consumer education; content reorganized to lead with the most sought-after information, and a comprehensive focus on each product, via individual product detail pages with additional resources, tools and content.
“We’ve taken the time to make thoughtful, impactful changes to our website,” said Mark Ayers, senior VP of marketing and product development for Fiberon. “We’ve paid close attention to the ever-changing consumer journey when it comes to purchasing outdoor living products and adjusted our website tools and features to evolve the customer experience.”
The new website includes e-commerce capabilities, enabling customers to purchase various products directly from the website. The website also features an optimized multi-platform experience for enhanced browsing on all devices including PCs, tablets and smart phones, and new data integration for a more agile approach.
“Not only are we providing comprehensive educational resources for consumers, but we are also making our products and content more accessible as a point of strategic growth within e-commerce,” said Brian Kirby, senior digital manager for Fiberon.