Empower Brands Launches New Franchise Podcast

Empower Brands, parent of Archadeck Outdoor Living, Outdoor Lighting Perspectives, and Superior Fence & Rail, has launched a new podcast, “The Franchise Blueprint.”  

Kip Dawkins Photoshoot. Richmond VA – May 2021
licensing: ‘For use on print and digital ads (national), print and digital marketing and PR collateral (national), website, social media, and internal corporate use in perpetuity.’ Third party transferable rights extended to individual franchises and vendors. Pre-roll, OOH (i.e. billboards), broadcast and all other use not expressly stated herein is excluded.

Hosted by industry experts R. Scott Sutton, Empower Brands chief development officer, and Erin Zide, development director for Empower’s Archadeck Outdoor Living Brand, the new podcast will offer insights and advice for aspiring entrepreneurs and franchisees. With a growing collection of compelling episodes, “The Franchise Blueprint” is set to become a resource for those interested in the world of small business ownership. 

The podcast will host a lineup of special guests: renowned industry experts, successful franchise owners and influential thought leaders who will join Sutton and Zide to share their stories, strategies and insider tips. Their valuable contributions will offer a comprehensive understanding of the franchising landscape, helping listeners make informed decisions and take their business ventures to new heights. 

 “Through ‘The Franchise Blueprint,’ we’re aiming to empower individuals with the knowledge and tools they need to succeed in the world of franchising,” said Sutton. “Whether you’re a newcomer or a seasoned franchisee, this podcast is your ultimate guide to achieving your goals and realizing your dreams.” 

In its premiere episode, ‘The Franchise Blueprint’ welcomes Jamie Colyer, a draftsman with Empower Brands’ Archadeck Outdoor Living. Colyer joined the team in 2021 to support franchisees with design to help their sales and business processes. In the episode, Colyer shares how he supports franchisees and how he came up with the podcast name. 

“We’re delighted to launch ‘The Franchise Blueprint’ as a way to share our expertise and help others succeed in the franchising world,” said Erin Zide, co-host of the podcast. “Franchising offers a unique path to business ownership, and our goal is to provide valuable insights, practical advice, and inspiration to our listeners. We want to equip them with the knowledge they need to thrive in their franchise journey.” 

Listeners can find “The Franchise Blueprint” on major podcast platforms such as Apple Podcasts, Spotify, Amazon Music and more.  

To learn more about franchising with Empower Brands, visit empowerfranchising.com. 


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