To increase its profile in the market, Digger Specialties Inc., Bremen, In., is remaking its branding structure.
The DSI corporate brand will be featured with the tagline “Transforming the Outdoor Living Experience,” which reflects the premium designs of DSI building products. Aligned under the DSI brand will be product-brands with logo designs based on DSI’s Westbury Aluminum Railing logo to reflect continuity in DSI brand images. Lines getting new logos will be Westbury Aluminum Railing, PolyRail Vinyl Railing, DSI Columns, CourtYard Aluminum Fencing, Regis Aluminum Fencing, Polyvinyl Vinyl Fencing, PolyRail Vinyl Fencing, and Magena Star Lighting.
DSI’s new corporate and product-brand architecture will be featured on product packaging, its website, literature, point of purchase signage, advertising and social media.
DSI president and CEO Loren “Digger” Graber said, “The new brand architecture represents our objective of making our company and products more visible in the marketplace. We continue to achieve significant growth by providing products that offer superior features and quality.”