DSI Rebrands Product Lines

To increase its profile in the market, Digger Specialties Inc., Bremen, In., is remaking its branding structure.

The DSI corporate brand will be featured with the tagline “Transforming the Outdoor Living Experience,” which reflects the premium designs of DSI building products. Aligned under the DSI brand will be product-brands with logo designs based on DSI’s Westbury Aluminum Railing logo to reflect continuity in DSI brand images. Lines getting new logos will be Westbury Aluminum Railing, PolyRail Vinyl Railing, DSI Columns, CourtYard Aluminum Fencing, Regis Aluminum Fencing, Polyvinyl Vinyl Fencing, PolyRail Vinyl Fencing, and Magena Star Lighting.

DSI’s new corporate and product-brand architecture will be featured on product packaging, its website, literature, point of purchase signage, advertising and social media.

DSI president and CEO Loren “Digger” Graber said, “The new brand architecture represents our objective of making our company and products more visible in the marketplace. We continue to achieve significant growth by providing products that offer superior features and quality.”

Modern Mill Wins Product Innovation Award

Modern Mill, manufacturer of innovative wood alternative ACRE, has been named Product Innovation of the Year (Americas) by Environmental Finance in their annual list of the Sustainable Companies for 2023.

Read More →

ICC-ES Celebrates its 90th

ICC-ES, an industry leader in performing technical evaluations of building products, materials and systems for code compliance celebrated its 90th Anniversary at the Petersen Automotive Museum in Los Angeles, CA., on September 13, to honor and reflect on the history of ICC-ES.

Read More →

High Productivity Carbide Saw Blade

Designed to fit both table saws and miter saws, Diablo Tools’ new Wood Demon Ultimate General Purpose saw blade increases productivity up to 10 times longer versus standard carbide blades by producing high quality, precise cuts with a sandpaper-like finish that requires virtually no rework. 

Read More →