Altenloh, Brinck & Co names two new VPs for SPAX brand.

Altenloh, Brinck & Co US, announced the appointment of Derek Fielding as the new VP of strategic marketing. Additionally, as part of a new strategic focus for SPAX, Eric Ashack has been promoted to the position of VP of sales, SPAX.

“We are excited to welcome Fielding to the Altenloh, Brinck & Co US, team and to announce the promotion of Ashack. Both are seasoned professionals, having proven experiences to deliver business performance and growth in complex, competitive industries,” said Jason Beals, chief sales officer of Altenloh, Brinck & Co US.

In this new role, Fielding will be responsible for the design and implementation of comprehensive omni-channel marketing strategies, inclusive of building a robust digital marketing and technology strategy that supports all three brands, to ensure the company continues on its aggressive growth path. 

“The vice president of sales at SPAX is a newly reimagined role that will give us the ability to further strengthen our existing positions inside of leading home centers, and also grow in markets that we don’t serve well today by ensuring that we provide the right products, services, and programs our customers are looking for,” said Beals.  

Ashack started as the product management leader with SPAX in August 2020. He has over 15 years of professional experience across a diverse set of industries and over five years of experience within the lumber and building materials industries. Prior to joining SPAX, he spent three years with National Nail Corp. in roles ranging from business development to product development.

As vice president of strategic marketing for Altenloh, Brinck & Co US, Fielding will provide active leadership to develop and lead the marketing team across all three of the company’s family of brands, SPAX, TRUFAST and TRUFAST Walls, to fuel the strategic acceleration of each brand across a diverse set of dynamic businesses and channels. Fielding joins Altenloh, Brinck & Co US, from Fortune Brands Innovations where his career spanned 15 years, including various roles within strategic marketing, product development, and consumer & market insights. In addition to his experience with Fortune Brands, Fielding’s professional background includes experiences with Newell Brands and Libbey. 



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